基于哈佛分析框架的轻资产公司财务分析——以腾讯为例

Financial Analysis of Light Asset Company Based on Harvard Analysis Framework—Taking Tencent as an Example

摘要: 互联网行业以其自身的特点成为典型的轻资产行业。本文以腾讯为例基于哈佛分析框架，与其竞争公司网易进行对比，分析在轻资产模式下企业的财务状况，从战略与财务的视角指出腾讯的问题并提出改进措施，为腾讯及轻资产的改进提供理论和实践上的借鉴。

Abstract: Internet industry has become a typical asset light industry with its own characteristics. This paper takes Tencent as an example, based on the Harvard analysis framework, compares it with its competitive company Netease, analyzes the financial situation of the enterprise under the asset light mode, points out the problems of Tencent from the perspective of strategy and finance, and puts forward improvement measures, so as to provide theoretical and practical reference for the improvement of Tencent and asset light.