基于Citespace的网络舆情研究知识图谱分析

Knowledge Mapping Analysis of Internet Public Opinion Research Based on Citespace

摘要: 随着互联网的迅速发展，互联网已经成为人们传播和获取各种信息的主要手段，移动网民大规模倍增的同时，网络也成为人们生活的重要部分之一，舆论的主要阵地也逐渐转移到了互联网。网络舆情已然成为研究焦点，对目前已有成果进行文献分析，对理论性研究和实践探索具有重要意义。本研究利用Citespace对2011~2021年以“网络舆情”为关键词的研究成果进行分析，通过知识图谱，明晰网络舆情的研究知识结构等。国内研究文献表明：(1) 网络舆情领域研究的研究机构分布广泛，但研究机构之间合作较弱。核心研究作者有陈福集、兰月新、黄微、王晰巍、夏一雪、曾润喜和刘冰月，仅形成了4个主要研究团队。(2) 网络舆情研究主要分为网络舆情特征研究、网络舆情关键技术研究、网络舆情分析与预测研究三个主题。(3) 网络舆情领域内的研究呈现出多维度、多态势的趋势。在未来的研究中，一方面要关注理论的创新，另一方面要将理论与实际结合，多关注应用性研究。

Abstract: With the rapid development of the Internet, the Internet has become the main means for people to spread and obtain all kinds of information. While the number of mobile Internet users has doubled, the network has become an important part of people’s lives, and the main position of public opinion has gradually shifted to the Internet. Network public opinion has become the focus of research. It is of great significance for theoretical research and practical exploration to analyze the existing achievements. This study uses Citespace to analyze the research results with “Internet public opin-ion” as the key word from 2011 to 2021, and clarify the research knowledge structure of Internet public opinion through the knowledge map. Domestic research literature shows that: (1) research institutions in the field of Internet public opinion are widely distributed, but the cooperation be-tween research institutions is weak. The core research authors are Chen Fuji, Lan Yuexin, Huang Wei, Wang Xiwei, Xia Yixue, Zeng Runxi and Liu Bingyue, and only four main research teams have been formed. (2) The research of network public opinion is mainly divided into three topics: the characteristics of network public opinion, the key technology of network public opinion, and the analysis and prediction of network public opinion. (3) The research in the field of Internet public opinion presents a trend of multi-dimensional and multi-state. In future research, on the one hand, we should pay attention to the innovation of theory, on the other hand, we should combine theory with practice and pay more attention to applied research.