AR技术在旅游景点经营中应用研究

Research on the Application of AR Technology in the Management of Tourist Attractions

摘要: 旅游景点利用AR技术建立旅游动画模型、定制主题旅游路线并对外进行景点文化宣传，通过AR技术使景点以更加直观的方式展示景点特色，满足游客远程旅游的需求，让游客对景点文化内涵及核心景点有更清晰的了解，体会更直观的乐趣。

Abstract: AR technology is used to build tourism animation model, customize theme tourism route and pub-licize scenic spot culture, through a more intuitive way to show the characteristics of scenic spots, to meet the needs of tourists’ long-distance tourism, let the tourists have a clearer understanding of the cultural connotation of the scenic spots and the core scenic spots, and experience more intuitive fun.