基于年度报告的长春长生事件分析

Analysis of Changchun Changsheng Event Based on Annual Report

摘要: 本文基于年度报告从现金视角和项目视角，对营业收入与腐败成本的对比，理财收入与企业文化的缺失，销售费用与权利寻租三个方面对长春长生事件进行分析，研究发现存在资金使用不合理的现象，进一步从财务视角对几个敏感项目进行了较深入的分析发现，企业利润远大于腐败成本时，惩罚对企业不构成可置信的威胁；不能做到盈利与责任之间的平衡，企业文化缺失，滋生腐败。因此，要增加腐败成本，把社会责任的承担力转化为企业的经济价值，并且应把市场更多地留给企业，将市场置于公开化透明化的环境下，发挥市场的竞争作用，以减少权力寻租事件。

Abstract: Based on the annual report, from the perspective of cash and project, this paper analyzes Changchun Changsheng event from three aspects: the comparison of operating revenue and corruption cost, the lack of financial revenue and corporate culture, sales expenses and right rent-seeking. Furthermore, from the perspective of finance, this paper makes a deep analysis of several sensitive projects. It is found that when the profit of an enterprise is far greater than the cost of corruption, punishment does not pose a credible threat to the enterprise; it cannot achieve the balance between profit and responsibility, which lack corporate culture, thus breeding corruption. Therefore, we should increase the cost of corruption, transform the bearing capacity of social responsibility into the economic value of enterprises, leaving more right of the market to enterprises, putting the market in an open and transparent environment in order to reduce power rent-seeking incidents.