杭州中小企业跨境电商发展研究

Research on the Development of Cross-Border E-Commerce of Hangzhou Small and Medium-Sized Enterprises

摘要: 当前，我国外贸面临着前所未有的严峻挑战，但跨境电商却释放了巨大的发展潜力。作为一种新型的贸易方式，跨境电商正逐步成为一个生气勃勃、迅速发展的新兴行业。杭州作为国内首批推进跨境贸易的城市，迎来了跨境电商所带来的全新发展机遇。与日益完善的阿里巴巴、傲基电商和赛维电商等大型跨境电商公司相比，杭州市中小型对外贸易企业仍存在一系列问题，面临一定的困难。基于此背景，从杭州市中小企业跨境电商发展现状出发，对其现存的各种问题进行分析，提出对策建议，以促进杭州中小企业跨境电商稳定发展。

Abstract: At present, my country’s foreign trade is facing unprecedented severe challenges, but cross-border e-commerce has released huge development potential. As a new type of trade, cross-border e-com- merce is gradually becoming a vibrant and rapidly developing emerging industry. As one of the first domestic cities to promote cross-border trade, Hangzhou has ushered in new development op-portunities brought by cross-border e-commerce. Compared with the increasingly sophisticated large-scale cross-border e-commerce companies such as Alibaba, Aoji e-commerce, and Saiwei e-commerce, Hangzhou small and medium foreign trade companies still have a series of problems and face certain difficulties. Based on this background, starting from the status quo of the devel-opment of cross-border e-commerce for small and medium-sized enterprises in Hangzhou, it ana-lyzes various existing problems and proposes countermeasures to promote the stable development of cross-border e-commerce for small and medium-sized enterprises in Hangzhou.