合作学习法应用于中职市场营销课的研究

Research on the Application of Cooperative Learning Method in Marketing Course in Secondary Vocational School

摘要: 《基础教育课程改革纲要(试行)》中指出：“改变课程实施过于强调接受学习、死记硬背、机械训练的现状，倡导学生主动参与、乐于探究、合作学习。”此后，“合作学习法”在中小学开始试行和实施，但是在中职学校的市场营销课程中的运用并不是十分成熟。随着职业教育的改革和经济的发展，更加需要高素质劳动者和技术技能人才。笔者认为“合作学习法”对培育高素质人才具有促进作用，因此，对合作学习法应用于中职市场营销课进行了相关研究。

Abstract: In the Outline of Basic Education Curriculum Reform (trial), it is pointed out that “changing the status quo that curriculum implementation emphasizes too much on accepting learning, rote memorization and mechanical training, advocating students’ active participation, willingness to explore and cooperative learning.” Since then, “cooperative learning method” began to be tried out and implemented in primary and middle schools, but the use of marketing courses in secondary vocational schools is not very mature. With the reform of vocational education and the development of economy, high-quality workers and technical skills are needed more. The author thinks that “cooperative learning method” can promote the cultivation of high-quality talents, so the application of cooperative learning method in the marketing course of secondary vocational school has carried on the relevant research.