新冠肺炎疫情下中职学校《网络营销基础》课线上教学的调查与思考

Investigation and Thoughts on Online Teaching of “Network Marketing Fundamentals” Course in Secondary Vocational Schools under the Epidemic of New Coronary Pneumonia

摘要: 2020年突然爆发的新冠肺炎疫情，将线上教学推到了各类教育的前台，成为教育界炙手可热的话题。中等职业教育作为我国教育体系的一个重要分支，其培养方式与其它层次的教育存在较大的差异，中职开展线上教学的实际效果如何，是一个非常值得研究的问题。通过调研贵阳市某中等职业学校在新冠肺炎疫情期间的《网络营销基础》课线上教学，了解到中职学校在开展线上教学时存在的优势与不足，在对比该课程的线上线下考试成绩后，给出了中职学校《网络营销基础》课程线上教学的解决方案。研究对中职学校《网络营销基础》课的线上教学改革，有着积极的现实意义。

Abstract: The sudden outbreak of the new crown pneumonia epidemic in 2020 has pushed online teaching to the forefront of all kinds of education and has become a hot topic in the education sector. Secondary vocational education is an important branch of our education system, its training method is quite different from other levels of education. What is the actual effect of online teaching in secondary vocational education is a question worthy of research. By investigating a secondary vocational school in Guiyang, the online teaching of the “Network Marketing Fundamentals” course during the new crown pneumonia epidemic, I learned about the advantages and disadvantages of the secondary vocational school in carrying out online teaching, and compared the online and offline courses of the course. After the examination results, the solution for online teaching of the course “Network Marketing Fundamentals” in secondary vocational schools was given. The research has positive practical significance for the online teaching reform of the course “Network Marketing Fundamentals” in secondary vocational schools.