数字经济视域下汽车产业的转型升级研究——以江苏盐城为例

Research on the Transformation and Upgrading of Automobile Industry from the Perspective of Digital Economy—Taking Yancheng, Jiangsu Province as an Example

摘要: 数字经济的蓬勃发展，为汽车产业的转型升级提供新的契机。本文以江苏盐城为例，在了解盐城汽车产业数字化转型的现状基础上，发掘其数字化转型升级道路上存在的机遇与挑战，并提供了数字经济视域下汽车产业转型升级的实施路径：引资引技引才、激发海外市场新需求、加强自主创新研发、完善产业基础配套设施、推进全产业链的转型升级。

Abstract: The flourishment of the digital economy provides an opportunity for the automobile industry to transform and upgrade. Based on the current situation of the digital transformation of the automo-bile industry, the paper takes Yancheng, Jiangsu Province as an example not only to discover its ex-isting opportunities and challenges during the process of transformation, but also to offer guidance: introducing into technology, capital and talents, stimulating new overseas demand, strengthening the ability of independent innovation, increasing the integrity of industrial infrastructure, and giv-ing impetus to the whole industrial transformation and upgrading.