数字劳工视角下的粉丝文化行为

Fan Cultural from the Perspective of Digital Labor

摘要: 粉丝文化已逐渐成为一种显著的青年文化现象。在数字媒体时代，粉丝群体出现了一些新特点，在组织化、影响力和排异性方面都有所提高。粉丝群体这一变化的背后是资本逻辑在发挥作用，随着数字资本主义的发展粉丝逐渐沦为“免费劳工”。为引导粉丝文化健康发展，创造清朗的网络空间，治理饭圈乱象刻不容缓。

Abstract: Fan culture has gradually become a remarkable youth cultural phenomenon. In the era of digital media, there are some new features in the fan group, and the organization, influence and exclusion of fans have been improved. Behind this change in fan groups is the role of capital logic. With the development of digital capitalism, fans gradually become “Free labors”. In order to guide the healthy development of fan culture and create clear cyberspace, it is urgent to control the chaos in the fans circle.