大数据时代数字化赋能文物“活化”的路径思考

Thinking on the Path of Digital Empowerment of Cultural Relics “Activation” in the Era of Big Data

摘要: 当前数字化正在成为驱动文物活化创新升级和发展的重要驱动力。借助数字化技术在文物保护与恢复、文物重现、文物历史场景构建、文物要素提取等方面的优势，可以实现文物的活化。本文结合静态博物馆模式、实景再现模式和舞台化表现模式等文物活化基本范式，对数字化与文物活化的融合进行了分析，并提出了“新媒体 + 文物”、“新技术 + 文物”、“新文创 + 文物”、“新时空 + 文物”、“新服务 + 文物”等文物数字化活化路径。

Abstract: Digitalization is becoming an important driving force for the activation, innovation, upgrading and development of cultural relics. Relying on the advantages of digital technology in the protection and restoration of cultural relics, the reproduction of cultural relics, the construction of historical scenes and environment, and the extraction of cultural relics elements, the activation of cultural relics can be realized. This article combines the basic paradigms of cultural relic activation such as static museum mode, real-world reproduction mode and staged performance mode, analyzes the integration of digitalization and cultural relic activation, and proposes the digital activation paths of cultural relics, such as “new media + cultural relics”, “new technology + cultural relics”, “new cultural creation + cultural relics”, “new space-time + cultural relics”, and “new services + cultural relics”.