中国房地产企业财务风险防控策略研究

Research on Financial Risk Prevention and Control Strategies of Chinese Real Estate Enterprises

摘要: 房地产作为维护我国国民经济平稳运行的支柱性产业，有着广阔的发展前景。近年来，国家监管部门为抑制房地产过热出台了一系列宏观调控政策，这给房地产行业的发展造成了一定的影响。同时由于房地产行业投资大、开发周期长、回收资金慢的特点，导致房地产企业面临的财务风险不断加大。为此，采用调查法、推理演绎法和案例研究法等，介绍了房地产企业的主要财务风险类型及其特征，深刻剖析了房地产企业财务风险成因，并有针对性地探索研究了房地产企业有效防范财务风险的对策建议。重点主张房地产企业应在积极去库存减少资金占用基础上，加快经营方向和产业转型步伐，抓紧建立财务风险预警和控制体系，实施严明的财务风险管理责任控制制度，努力化解财务风险危机。

Abstract: As a pillar industry that maintains the smooth operation of my country’s national economy, real estate has broad development prospects. In recent years, national regulatory authorities have issued a series of macro-control policies to curb the overheating of real estate, which has had a certain impact on the development of the real estate industry. At the same time, due to the large investment, long development cycle, and slow recovery of funds in the real estate industry, the financial risks faced by real estate companies continue to increase. To this end, the investigation method, deductive method and case study method are used to introduce the main financial risk types and characteristics of real estate companies; deeply analyze the causes of financial risks of real estate companies, and explore and study the effective prevention of real estate companies. Emphasize that real estate companies should, on the basis of actively destocking and reducing capital occupation, accelerate their business direction and industrial transformation, step up efforts to establish financial risk early warning and control systems, implement strict financial risk management responsibility control systems, and strive to resolve financial risk crises.