数字经济时代工商管理专业人才培养创新研究

Study on Talent Cultivation for Business Administration Major in Digital Economy Era

摘要: 伴随新一轮科技和产业革命的蓬勃兴起，数字经济已逐渐成为全球范围内的主要经济社会形态，对工商管理专业人才培养带来了前所未有的挑战和机遇。文章基于数字经济时代我国新文科建设的基本特征，分别从人才培养目标新定位、培养内容新内涵、培养方式新变化和培养主体新要求四个方面，提出了数字经济时代工商管理专业人才培养路径的思考，以期为新时代我国工商管理专业人才培养模式创新和我国新文科建设提供理论支持。

Abstract: With the vigorous rise of a new trend of scientific technology and its resulting industrial revolu-tion, digital economy has gradually become the main economic and social form in the world, which has brought unprecedented challenges and opportunities to the talent cultivation in business administration majors. Based on the basic characteristics of China’s new liberal arts construction in the digital economy era, this paper puts forward the thinking of the training path of cultivating talents in business administration majors in the digital economy era from four aspects: the new orientation of talent training, the new connotation of training content, the new changes of training mode and the new requirements of training subject, so as to provide theoretical support for the innovation of talent cultivating mode for China’s talent in business administration specialty in the new era.