京津冀地区冬季体育旅游产业发展研究

Study on the Development of Winter Sports Tourism Industry in Beijing Tianjin Hebei

摘要: 京津冀地区长期以来遭受着旅游活动季节性问题的困扰，2022年北京冬奥会的举办为京津冀旅游产业的发展提供了新的契机。本文通过对相关文献资料的阅读以及对京津冀地区的实地调查，从自然环境、旅游资源等方面对京津冀地区的冬季体育旅游产业发展现状进行分析，找出京津冀冬季体育旅游的优势以及缺点并针对冬季体育旅游产业发展中的问题提出相应的解决方案，使京津冀地区冬季体育旅游产业发展更上一层楼。

Abstract: Beijing, Tianjin and Hebei have been plagued by Tourism seasonality for a long time. The 2022 Beijing Winter Olympic Games provides a new opportunity for the development of tourism industry in Beijing, Tianjin and Hebei. Based on the reading of relevant literature and field investigation in Beijing, Tianjin and Hebei, this paper analyzes the status of winter sports tourism industry in Beijing, Tianjin and Hebei from the aspects of natural environment and tourism resources, finds out the advantages and disadvantages of winter sports tourism in Beijing, Tianjin and Hebei, and puts forward some solutions to the problems.