听觉阈下说服存在的证据与影响因素
Evidence and Influencing Factors of Auditory Subliminal Persuasion
DOI: 10.12677/AP.2022.121014, PDF,    科研立项经费支持
作者: 陈凯俊, 潘发达：南通大学教育科学学院，江苏 南通
关键词: 阈下说服；听觉；阈下广告；阈下启动；Subliminal Persuasion； Auditory Sense； Subliminal Advertising； Subliminal Activation
摘要: 阈下说服是指通过呈现阈下的信息，从而改变个体的某种观点、态度或者行为的过程。过往研究已经发现视觉阈下说服能对个体产生一定的影响，但对听觉阈下说服的存在仍有争议。本文通过梳理阈下说服的相关研究，在总结听觉阈下说服研究中主要争议的基础上，分析了产生这些争议的影响因素。未来应该继续从优化实验范式、关注变量和丰富动机种类等方面对听觉阈下说服开展更为深入系统的研究。
Abstract: Subliminal persuasion is the process of changing an individual’s opinion, attitude, or behavior by presenting subliminal information. Previous studies have found that visual subliminal persuasion can influence individuals to a certain extent, but the existence of auditory subliminal persuasion is still controversial. Through combing the relevant research of subliminal persuasion, this paper summarizes the main controversies in the research of auditory subliminal persuasion, and analyzes the influencing factors of these controversies. For future studies, we should continue to carry out more in-depth and systematic research on auditory subliminal persuasion from the aspects of optimizing experimental paradigm, focusing on variables and enriching motivational categories.
文章引用：陈凯俊, 潘发达 (2022). 听觉阈下说服存在的证据与影响因素. 心理学进展, 12(1), 133-140. https://doi.org/10.12677/AP.2022.121014

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