世界文化遗产研学旅行发展的创新策略研究

Research on Innovative Strategies for the Development of World Cultural Heritage Study Tours

摘要: 随着旅游业的快速发展，世界文化遗产如何实现资源保护与文化传承的双赢，一直是学界和业界广泛关注的社会问题。曲阜“三孔”作为我国重要的世界文化遗产资源类型，具有重要的传统文化教育功能。基于此，在单一面向普通游客的旅游开发方式与模式基础上，深入探究“三孔”世界文化遗产研学旅行的创新发展，不仅能促进传统旅游的转型升级，且对培养有素质、有情怀、有理想的高素质人才、弘扬和传承世界文化遗产的精髓，具有重要的现实意义和理论价值。

Abstract: With the rapid development of tourism, how to achieve a win-win situation between resource protection and cultural inheritance of world cultural heritage has been a social issue widely concerned by the academic and industry. As an important world cultural heritage resource type in China, Qufu “Three Holes” has important traditional cultural education function. Based on this, on the tourism development mode and pattern of only for ordinary tourists, delving into “three holes” world cultural heritage studies and the innovation development can not only promote the transformation and upgrading of the traditional tourism, but also is of important practical significance and theoretical value to developing high-quality talents who are knowledgeable, have dreams and feelings, and is also important to inherit from the essence of the world cultural heritage.