会展业发展中政府角色转变的过程研究——以义博会为例

Research on the Process of Government Role Transformation in the Development of Exhibition Industry—A Case of China Yiwu International Commodities Fair

摘要: 随着我国会展业的日益成熟发展，政府参与会展的形式发生变化，本文以义博会为研究案例，结合相关文献，对会展业发展过程中政府角色转变过程进行研究。研究发现，在义博会发展过程中政府所承担的角色并非一成不变，有关部门往往以地区内会展产业整体发展环境及具体展会发展阶段为基础，在会展产业发展生命周期的不同阶段适时进行角色转变。义博会的发展经验为中小城市会展产业发展提供了重要参考。

Abstract: With the increasingly mature development of China’s Convention and exhibition industry, the form of government participation in convention and exhibition has changed. This paper studies the transformation process of government role in the development of convention and exhibition industry by taking China Yiwu International Commodities Fair as a research case and combining it with relevant literature. The study found that the role of the government in the development of China Yiwu International Commodities Fair is not invariable. Relevant departments often change their roles at different stages of the development life cycle of the exhibition industry based on the overall development environment and specific exhibition development stages of the exhibition industry in the region. The development experience of China Yiwu International Commodities Fair provides an important reference for the development of exhibition industry in small and medium-sized cities.