江南古镇语言景观建设研究——基于绍兴古镇的实证调查

Research on Linguistic Landscape Construction of the Ancient Towns in the South of the Yangtze River—An Investigation in Shaoxing Ancient Towns

摘要: 作为一种在现实社会中触目可及的语言标识，“语言景观”已成为社会语言学领域的一个新兴、热门研究话题。文章以历史悠久的浙江省绍兴市古镇为研究范围，立足语言景观理论基础，通过田野调查研究方法，调研绍兴古镇语言景观建设现状，从语言景观类型、特点等维度进行分析，旨在对语言景观现存问题提出优化策略。

Abstract: As a kind of language marker that can be seen in the real world, linguistic landscape has become a new and hot research topic in the field of sociolinguistics. On the theoretical basis of linguistic landscape, this paper takes the ancient towns in Shaoxing, Zhejiang province as the research area. With the method of field research, it investigates the linguistic landscape construction of the ancient towns in Shaoxing city, analyzes the linguistic landscape from the perspectives of types, characteristics, etc. and proposes optimization strategies for the existing problems.