十堰市地方旅游的新媒体传播策略研究

Research on New Media Communication Strategy of Local Tourism in Shiyan City

摘要: 在我国宏观经济的增速影响下，“互联网+旅游”已进入中速增长发展阶段。新媒体凭借其内容形式多、覆盖人群广、传播速度快、运营模式轻的特点脱颖而出。新媒体运用于旅游业则是一个创新点，而如何运用则是一个难题，本文通过对十堰本地旅游行业新媒体平台的研究，来深刻剖析在“互联网+旅游”下的景点振兴与繁荣。

Abstract: Under the influence of China’s macroeconomic growth, “Internet+ tourism” has entered a medium growth and development stage. New media stands out by virtue of its features of multiple forms of content, wide coverage of people, fast transmission speed and light operation mode. The application of new media in tourism is an innovation point, but how to use it is a difficult problem. This paper deeply analyzes the revitalization and prosperity of scenic spots under the “Internet+ tourism” by studying the new media platform of Shiyan local tourism industry.