文化自信视域下中国动画学派的传播力研究

A Study of Communication Competence of the Chinese School in the Context of Cultural Confidence

摘要: 中国动画电影，比如2015年的《西游记之大圣归来》，2016年的《大鱼海棠》以及2019年的《哪吒之魔童降世》在中国电影市场赢得了成功，票房直逼2015年与2017年爆红的《战狼》系列。这些动画片获得高票房的原因或许是因为它们给观众们带来了熟悉感与亲切感，例如通过流行文化元素或带有信念感的口号(如哪吒中“我命由我不由天”的宣言)让观众在影片中获得认同感。另一方面，中国动画电影在叙事、运作与创作技术上日趋成熟，制作模式与产业链的形成，也将与日美动画相较高下。但行业人士都知道在创作和制作动画片的过程中，中国动漫仍存在诸多不足。执着于动画研究和动画创作的中国学派清楚地知道诠释与解构作品所内涵的文化核心才是动画获取竞争力的基准。对文化传播的孜孜以求的态度，彰显了中国学派对文化自信与文化认同的坚定信念。

Abstract: Chinese animated films such as Monkey King: Hero is Back in 2015, Big Fish & Begonia in 2016 and Ne Zha: I am the Destiny in 2019 won higher box office and they achieved a similar popularity as the Wolf Warriors (2015 and 2017) in China’s film market. Perhaps partially because these animations bring audience a sense of familiarization such as they reveal popular culture and collective beliefs (i.e., “I’m the Destiny” as a slogan) to promote cultural identity. On the other hand, the making of Chinese animated films has been gradually getting mature in narration, adaptation, and creation. Both the production mode and the industrial scope have been formed to compete with Japanese anime and American cartoons. Though there are still many problems in making Chinese animations, Chinese School has been working on interpreting and deconstructing the essence of Chinese culture in their animated works. This attitude also marks Chinese School’s determination to disseminate Chinese culture so as to rebuild its confidence towards the animation world.