手机短视频成瘾倾向问卷编制

Establishment of Mobile Phone Short Video Addiction Questionnaire

摘要: 中国网络视听节目服务协会2020年10月发布《2020中国网络视听发展研究报告》显示，手机短视频用户数量超过8亿，手机短视频已成为用户“杀”时间的利器，人均单日使用时长增幅显著。截至2020年6月，手机短视频以人均单日110分钟的使用时长超越了即时通讯，排名跃升至第一。由此可见，手机短视频播放时长虽短，但人均使用时长却为最长。但是，在手机短视频不断渗透我们生活的今天，学术研究上，尚未有针对手机短视频成瘾倾向的问卷用以测量。研究结果：本研究所编制的《手机短视频成瘾倾向问卷》具有较高信度、效度，可用于测量18周岁以上人群手机短视频成瘾倾向。

Abstract: In October 2020, China Network Audio-Visual Program Service Association released the “2020 China Network Audio-Visual Development Research Report”, which shows that the number of mobile phone short video users has exceeded 800 million, and mobile phone short video has become a sharp tool for users to “kill” time, with the average daily usage time increasing significantly. As of June 2020, mobile short video surpassed instant messaging with an average of 110 minutes of daily use per person, rising to the top of the list. It can be seen that mobile phone short video playback time is short, but the average usage time is the longest. However, in today’s life, mobile phone short video constantly permeates our lives. In academic research, there is no questionnaire to measure the addiction tendency of mobile phone short video. Results: The questionnaire on addiction tendency of mobile phone short video compiled by this study has high reliability and validity, and can be used to measure the addiction tendency of mobile phone short video among people over 18 years old.