不同媒介渠道对居民政治参与行为的影响——基于“网民时事与态度调查”(2018)的实证研究

Influence of Different Media Channels on Residents’ Political Participation Behavior—An Empirical Study Based on the Survey of Internet Users’ Current Affairs and Attitudes (2018)

摘要: 居民如何采取行动会受到其掌握信息的影响。各类媒体平台在进入信息时代之后的发展更为迅速，因而居民获取信息的媒介渠道也更加多样化。本研究基于2018年“网民时事与态度调查”的公开数据，利用有序Logistic回归模型进行数据分析，研究不同类型的媒介渠道会对居民的政治参与行为产生怎样的影响。分析结果显示，居民的政治兴趣会通过媒介渠道使用频次与对媒介的信任度进而影响居民的政治参与行为。四种媒介的使用频次与居民采取政治参与行为的频次之间均存在显著相关性，将媒介信任变量引入模型后，官方媒体信任对居民采取政治参与行为产生负向的显著影响。

Abstract: How residents take action will be influenced by the information they have. After entering the information age, various media platforms are developing more rapidly, so the media channels for residents to obtain information are also more diversified. This study is based on the public data of the 2018 “Survey of Internet Users’ Current Affairs and Attitudes”, and uses the ordered Logistic regression model to analyze the data, so as to study how different types of media channels will affect residents’ political participation. The analysis shows that residents’ political interest will influence residents’ political participation behavior through the frequency of media channels and their trust in media. There is a significant correlation between the frequency of using the four media and the frequency of residents’ political participation. After introducing the media trust variable into the model, the official media trust has a significant negative impact on residents’ political participation.