家庭收入类型、教育重视度对社会捐赠意愿的影响——基于CFPS2018数据的实证分析

The Influence of Family Income Type and Educational Attention on Social Donation Intention—An Empirical Analysis Based on CFPS2018 Data

摘要: 慈善事业作为第三次分配的主要方式需要全社会的广泛参与。家庭是中国社会的基本单元，以家庭为核心的传统文化对慈善捐赠有着深远的影响，家庭收入类型和教育投入是影响家庭捐赠意愿的重要影响因素。基于中国家庭追踪调查CFPS2018数据，实证检验了收入来源和教育投入两个因素对家庭捐赠意愿的影响。样本回归显示家庭收入中的稳定性收入部分和家庭教育重视度对家庭社会捐赠存在显著的正向促进效应；往期教育重视度促进家庭慈善捐赠的同时也存在一定的替代效应。据此得出，提升社会捐赠意愿、解决第三次分配资源不足的困境，需要在保证居民收入稳定和促进社会公平，提升社会整体教育水平、广泛培育慈善意识等方面同时采取措施。

Abstract: As the main way of the third distribution, philanthropy needs the wide participation of the whole society. Family is the basic unit of Chinese society. Family-centered traditional culture has a profound impact on charitable donations. Family income type and education investment are important factors affecting family donation willingness. Based on the 2018 data of the China Family Panel Studies (CFPS), this paper empirically tests the influence of income sources and education input on family donation willingness. The sample regression shows that the stable income part and family education emphasis in family income have significant positive promoting effects on family social donation. The emphasis on education in the past promotes family charitable donations, but there is also a certain substitution effect. According to this, it is necessary to take measures to improve the willingness of social donation and solve the dilemma of insufficient third allocation of resources in ensuring the stability of residents’ income and promoting social equity, improving the overall education level of society and cultivating the awareness of charity.