景区质量如何影响区域旅游收入？——基于中介效应和逐步回归分析

How Does the Quality of Scenic Spots Affect Regional Tourism Revenue?—Based on Mediation Effect and Stepwise Regression Analysis

摘要: 旅游景区是旅游业的核心产品，但是区域间的旅游收入差异较大。这些现象背后的原因是什么呢？区域景区质量有哪些维度？这些维度如何影响区域旅游收入？论文以266个区域的A级景区为研究对象，选取景区质量的三个维度——景区丰度、景区密度、景区精度来分析其对区域旅游收入的影响。得出如下结论：1) 景区丰度、景区密度、景区精度对区域旅游收入均有正向影响。2) 游客人数在景区丰度、景区密度、景区精度与区域旅游收入三对关系间均发挥中介效应，均为部分中介，但效应占比有所不同。3) 逐步回归结果中，景区精度存在的情况下，景区丰度对区域旅游收入的影响不显著，且景区精度对区域旅游收入的贡献大于景区密度。

Abstract: Tourist attractions are the core products of the tourism industry, but there are large differences in tourism income between regions. What are the reasons behind these phenomena? What are the dimensions of the quality of regional scenic spots? How do these dimensions affect regional tourism revenue? This paper takes the A-level scenic spots in 266 regions as the research object, and selects three dimensions that affect the quality of scenic spots—scenic spot abundance, scenic spot density, and scenic spot accuracy to analyze its impact on regional tourism revenue. The following conclusions are drawn: 1) The abundance of scenic spots, the density of scenic spots, and the accuracy of scenic spots have a positive impact on regional tourism revenue. 2) The number of tourists all play a mediating effect among the three pairs of relationship between the abundance of scenic spots, the density of scenic spots, the precision of scenic spots and the regional tourism revenue, all of which are partial mediators, but the proportions of the effects are different. 3) In the stepwise regression results, in the presence of scenic spot accuracy, the influence of scenic spot abundance on regional tourism revenue is not significant, and the contribution of scenic spot accuracy to regional tourism revenue is greater than that of scenic spot density.