使用抖音等短视频软件对大学生择偶标准的影响

The Impact of the Use of Short Video Software such as Douyin on the Criteria for College Students to Choose a Mate

摘要: 互联网技术的不断进步推动了社交媒体的更新发展，移动短视频平台的出现丰富了民众的交往行为和交往方式。短视频平台凭借诸多传播优势，成为当代大学生休闲娱乐的重要工具，对大学生的思想观念和行为习惯产生了较大影响。本次研究我们将视线集中于使用短视频平台对大学生择偶标准的影响。我们以抖音为例，共选取了522名在校大学生，通过短视频使用情况问卷和Fletcher理想伴侣量表，测量其短视频使用情况及其择偶偏好。结果显示，不同性别具有不同的短视频内容喜爱偏好；使用抖音等短视频软件会使大学生对理想配偶产生更高的地位资源期待；不同类型的浏览内容也会影响大学生的择偶偏好。

Abstract: The continuous progress of Internet technology has promoted the updating and development of social media, and the emergence of mobile short video platforms has enriched the people’s com-munication behavior and communication methods. With many communication advantages, the short video platform has become an important tool for the leisure and entertainment of contem-porary college students, and has had a greater impact on the ideological concepts and behavior habits of college students. In this study, we will focus on the impact of the use of short video platforms on the criteria for college students to choose a mate. Taking Douyin as an example, we selected a total of 522 college students to measure their short video usage and mate preferences through the short video usage questionnaire and the Fletcher Ideal Partner Scale. The results show that different genders have different preferences for short video content; the use of short video software such as Douyin will make college students have higher status resource expecta-tions for their ideal spouses; different types of browsing content will also affect college students’ preferences for choosing a mate.