听觉阈下说服对行为的影响——以饮水行为为例
The Influence of Auditory Subliminal Persuasion on Behavior—An Example of Drinking Behavior
DOI: 10.12677/AP.2022.124165, PDF,    科研立项经费支持
作者: 陈凯俊, 潘发达：南通大学教育科学学院，江苏 南通
关键词: 阈下说服；听觉；阈下广告；阈下启动；Subliminal Persuasion； Auditory Sense； Subliminal Advertising； Subliminal Activation
摘要: 为探讨听觉阈下说服对行为的影响，本实验采用单变量三水平设计对94名大学生进行了实验研究。结果表明：听觉阈下说服对饮水量的主效应显著(P = 0.022)，进一步两两比较发现，相较于无关听觉阈下说服(P = 0.037)和无听觉阈下说服(P = 0.049)，相关听觉阈下说服能对被试的饮水量产生影响。研究结果反对了目前主流的听觉阈下说服“无用”的观点，对听觉阈下说服的研究具有启发意义。
Abstract: To explore the influence of auditory subliminal persuasion on behavior, a univariate three-level experiment on 94 participants was conducted. The results showed that the main effect of auditory subliminal persuasion on water consumption was significant (P = 0.022), and a further two-way comparison revealed that relevant auditory subthreshold persuasion had an effect on water consumption compared with irrelevant auditory subthreshold persuasion (P = 0.037) and no auditory subthreshold persuasion (P = 0.049). The results of the study oppose the prevailing view that auditory subliminal persuasion is “useless”, and are instructive for the study of auditory subliminal persuasion.
文章引用：陈凯俊, 潘发达 (2022). 听觉阈下说服对行为的影响——以饮水行为为例. 心理学进展, 12(4), 1389-1394. https://doi.org/10.12677/AP.2022.124165

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