齐当别决策理论模型——决策本土化研究的智慧

The Equate-to-Differentiate Decision Theory Model—Wisdom of Decision Localization Research

摘要: 本文对决策本土化的研究“齐当别理论”的具体内容和实际应用进行了脉络性的综述，齐当别理论作为描述性的决策理论，对风险决策中多种一般性违背决策公理或原则现象提出了质疑并给出自己的新阐释；齐当别理论从根本上摒弃了效用最大化原则，是一个进行非加权求和的过程，故称为非补偿性模型；齐当别理论作为一个在主流与非主流决策模型中验证并筛选实际指导人们进行风险决策的决策理论，对解释多种非风险决策的问题与现象和解决经济及社会领域的一些现实问题上具有很强的指导作用。齐当别理论将立足于探索风险决策中跨个体和领域的差异，了解文化因素对概率思维和风险偏好的影响，并在此基础上研究符合我国国情的风险决策理论；建立中国人风险决策行为的解释和预测模型，为正处于社会经济变革时期各级政府部门的科学决策提供心理科学的依据。

Abstract: This paper reviewed the specific content and practical application of the research on “The Equate- to-Differentiate Decision Theory Model” of decision-making localization. As a descriptive decision theory, the Equate-to-Differentiate theory has questioned various general violations of decision axioms or principles in risk decision-making and given its new interpretation. The homogeneous farewell theory fundamentally abandons the principle of utility maximization. It is a process of making an unweighted sum. Therefore, it is called a non-compensatory model. Acting as a decision theory between mainstream and non-mainstream decision models, the Equate-to-Differentiate theory verifies, screens and guides people in risk decision making. It plays a strong guiding role in explaining the problems and phenomena of various non-risk decision-making and solving some practical problems in the economic and social fields. This theory will focus on exploring the cross-individual and field differences in risk decision-making, understanding the influence of cultural factors on probability thinking and risk preference, and studying the risk decision theory meeting China’s national conditions. The establishment of the interpretation and prediction model of Chinese risk decision-making behavior will provide a psychological scientific basis for scientific decision- making of government departments at all levels in the period of social and economic change.