中美航运企业英文网站的语言特征研究：词汇密度和词频
A Comparative Study of the Corporate Profile Text of the Sino-US Shipping Enterprise English Website: Lexical Density and Frequency
DOI: 10.12677/ML.2022.104105, PDF,   
作者: 梁婷瑜：上海海事大学，外国语学院，上海
关键词: 航运企业；企业网站；词汇密度；词频；Shipping Enterprise； Enterprise Website； Lexical Density； High Word Frequency
摘要: 本文以中国航运企业英文网站企业简介环节为研究对象，本文利用语料库工具antconc, 将我国航运企业相关数据从词汇密度和词频两方面，与美国航运企业网站企业简介文本相关数据进行对比，借以研究中国公司英文网站的跨文化适应程度。研究结果表明，中美航运企业的英文网站词汇密度差异较小，但是用词方面存在一定差异。本文试图从语言学的角度和研究方法来为“走出去”公司的商务交流效能提供有益尝试。
Abstract: This article takes the corporate profile of the English website of Chinese shipping companies as the research object. With the help of the corpus analysis software antconc, from the perspectives of vocabulary density and word frequency, it compares with the relevant data of the corporate profile text of the US shipping company website to explore the level of cross-cultural adaptation at Chinese corporate English website. The results show that the differences in the lexical density between the English websites of Chinese and American shipping enterprises are relatively small, but there are certain differences in terms of high word frequency. The study is a useful attempt to adopt linguistic research perspectives and research methods to explore the effectiveness of “going global” corporate business communication across-disciplines.
文章引用：梁婷瑜. 中美航运企业英文网站的语言特征研究：词汇密度和词频[J]. 现代语言学, 2022, 10(4): 798-806. https://doi.org/10.12677/ML.2022.104105

参考文献

[1] 蒋晶, 江林, 魏然. 文化差异与网络环境下的组织-公众关系建设: 基于中国和美国企业官方网站的跨文化实证研究[J]. 国际新闻界, 2014(8): 105-110.
[2] Simões, C., Singh, J. and Perin, M.G. (2015) Corporate Brand Expressions in Business-to-Business Companies’ Websites: Evidence from Brazil and India. Industrial Marketing Management, 51, 59-68. [Google Scholar] [CrossRef] 
[3] Ingenhoff, D. and Fuhrer, T. (2010) Positioning and Differentiation by Using Brand Personality Attributes: Do Mission and Vision Statements Contribute to Building a Unique Corporate Identity? Corporate Communications: An International Journal, 15, 83-101. [Google Scholar] [CrossRef] 
[4] Moura, F.T., Singh, N. and Chun, W. (2016).The Influence of Culture in Website Design and Users’ Perceptions: Three Systematic Reviews. Journal of Electronic Commerce Research, 4, 312-339.
[5] Usunier, J.C. and Roulin, N. (2010) The Influence of High- and Low-Context Communication Styles on the Design, Content, and Language of Business-to-Business Web Sites. Journal of Business Communication, 2, 189-227. [Google Scholar] [CrossRef] 
[6] Ko, D., Seo, Y. and Jung, S.U. (2015) Examining the Effect of Cultural Congruence, Processing Fluency, and Uncertainty Avoidance in Online Purchase Decisions in the US and Korea. Marketing Letters, 3, 377-390. [Google Scholar] [CrossRef] 
[7] Tsikriktsis, N. (2015) Does Culture Influence Web Site Quality Expectations? Journal of Service Research, 5, 101-112. [Google Scholar] [CrossRef] 
[8] Pollach, I. (2005) Corporate Self-Presentation on the WWW: Strategies for Enhancing Usability, Credibility and Utility. Corporate Communications: An International Journal, 10, 285-301. [Google Scholar] [CrossRef] 
[9] Kim, H., Coyle, J.R. and Gould, S.J. (2009) Collectivist and Individualist Influences on Website Design in South Korea and the US: A Cross-Cultural Content Analysis. Journal of Computer Mediated Communication, 14, 581-601. [Google Scholar] [CrossRef] 
[10] Singh, N., Park, J.E. and Kalliny, M. (2012) A Framework to Localize International Business to Business Websites. ACM SIGMIS Database, 44, 56-77. [Google Scholar] [CrossRef] 
[11] Ure, J. (1971) Lexical Density and Register Differentiation. In: Perren, G.E. and Trim, J.L.M., Eds., Application of Linguistics, Cambridge University Press, Cambridge, 443-552.
[12] Halliday, M. (1985) Spoken and Written Language. Oxford University Press, Oxford.
[13] Nation (2004.) Teaching and Learning Vocabulary. Beijing Foreign Language Teaching and Research Press, Beijing, 44.
[14] Baayen, H. (2001) Word Frequency Distribution. Kluwer Academic Publishers, Dordrecht, 1-15. [Google Scholar] [CrossRef] 
[15] Laufer, B. and Nation, I. (1995) Vocabulary Size and Lexical Richness in L2 Written Production. Applied Linguistics, 16, 307-322. [Google Scholar] [CrossRef] 
[16] Halliday, M. (1987) Spoken and Written Modes of Meaning. In: Horowitz, R. and Samuels, S.J., Eds., Comprehending Oral and Written Language, Academic Press, New York, 55-82.
[17] Kennedy, G. (1998) An Introduction Corpus Linguistics. Addison Wesley, London, 1-30.