乡村振兴背景下河北省农村智慧旅游发展策略

Development Strategy of Hebei Province’s Rural Intelligent Tourism under the Background of Rural Revitalization

摘要: 在河北省旅游经济的不断发展，河北省政府对于目前在智慧乡村旅游方面的不断重视的大背景下，农村企业在不断持续的发展中，迎来了更好的新发展机遇。基于智慧乡村旅游产业的发展与河北省乡村旅游振兴相结合，其重要作用日益凸显。由于目前河北省在智慧旅游方面水平建设参差不齐，并且缺乏旅游相关人才的支撑，资金不充足，农户群体参与意愿较大的问题，严重阻碍了河北省乡村智慧旅游的进一步发展。为了积极推动河北省智慧乡村旅游发展，应该继续不断加强与地方政府的合作，支持引导，不断构建利益协同体，共同促进河北省智慧乡村旅游的进一步发展。本文认为，只有不断协调政府、企业、社会组织、村民等各方主体之间的关系，进一步推动不同主体之间的利益联动，才能更进一步地推动河北省智慧旅游的发展，才能更好地促进乡村振兴的进一步发展。

Abstract: Under the background of the continuous development of tourism economy in Hebei Province and the continuous attention paid by the Hebei Provincial government to smart rural tourism, rural enterprises have ushered in better new development opportunities in the continuous development. Based on the combination of the development of smart rural tourism industry and the revitalization of rural tourism in Hebei Province, its important role is increasingly prominent. At present, the level of intelligent tourism construction in Hebei Province is uneven, and there is a lack of support from tourism-related talents, insufficient funds, and farmers’ willingness to participate in the problems, which seriously hinder the further development of rural intelligent tourism in Hebei Province. In order to actively promote the development of smart rural tourism in Hebei Province, we should continue to strengthen cooperation with local governments, support and guidance, and continuously build synergies of interests to jointly promote the further development of smart rural tourism in Hebei Province. This paper argues that only by constantly coordinating the relationship between the government, enterprises, social organizations, villagers and other parties and further promoting the linkage of interests between different parties can the development of smart tourism in Hebei province be further promoted and the further development of rural revitalization be better promoted.