加密艺术作品数字传播管理研究

Research on Digital Communication Management of Encrypted Art Works

摘要: 元宇宙和互联网去中心化的技术应用，助推了加密艺术市场的蓬勃发展。加密艺术领域逐渐成为了各大品牌企业争夺数字营销话语权的新高地。新兴的加密艺术作品的传播，具有唯一性、可追溯性、稀缺性等重要可传播特点；数字传播链上的具身体验、数字交往与新型媒介社会化、数字传播的创新扩散是主要分型原理；加密艺术市场也面临着诸多数字传播风险，未来需要更多的数字合规性监管。应健全加密艺术市场的数字传播生态系统和监管机制，促进数字经济和数字艺术市场的良性有序发展。

Abstract: The Metaverse system and the decentralized technology application of the Internet have boosted the vigorous development of the encrypted digital art market. The field of encrypted digital art has gradually become a new high ground for major branded companies to compete for the right to speak in digital marketing. The dissemination of emerging encrypted digital art works has important dissemination characteristics such as uniqueness, traceability, and scarcity; embodied experience on the digital communication chain, digital communication and socialization of new media, and innovative diffusion of digital communication are the main components. The encrypted digital art market is also faced with many digital communication risks, and more digital compliance supervision is required in the future. The digital communication ecosystem and regulatory mechanism of the encrypted digital art market should be improved to promote the healthy and orderly development of the digital economy and digital art market.