疫情影响下公众娱乐活动的选择偏好研究

Study on the Choice Preference of Public Entertainment Activities under the Influence of the Epidemic

摘要: 当下新冠疫情的持续影响，促使“宅经济”的娱乐模式应运而生。研究公众娱乐活动的选择偏好，对于娱乐行业适应新形势的升级具有重要现实意义。本文首先对疫情前后公众娱乐活动的多方位变化进行描述性统计分析，利用有序Logistic回归模型探究公众娱乐活动满意度的显著性影响因素，结合公众心理等多方面因素建立结构方程模型，最终根据相关结论对娱乐行业在经济、技术、生活、文化方面的未来发展提出有针对性的建议，以提高公众满意度，推动我国娱乐行业的蓬勃发展。

Abstract: The current continuous impact of COVID-19 has prompted the emergence of the “house economy” entertainment model at the historic moment. Studying the choice preferences of public entertainment activities is of great practical significance for the entertainment industry to adapt to the upgrading of the new situation. This paper first conducted descriptive statistical analysis of the changes of public entertainment activities before and after the outbreak, using the orderly Logistic regression model to explore the significance of public entertainment satisfaction, combining with public psychology, and finally proposed suggestions for the future development of economy, technology, life and culture, to improve public satisfaction and promote the vigorous development of the entertainment industry in China.