基于AARRR模型的自媒体信息服务个性化研究

Research on the Individuation of We Media Information Service Based on AARRR Model

摘要: 近年来，自媒体平台凭借其独特而强大的吸引力席卷了人们的日常生活，也占据了人们的业余闲碎时间，极大地改变了人们的生活方式。随着自媒体局面愈演愈烈，越来越多的自媒体博主相继涌入，越来越多的品牌、产品争相来“分羹”，那么作为受众群体为大众的、提供信息服务的一种形式，自媒体的运营离不开对信息服务及用户的个性化研究。本文将分析自媒体发展现状及存在的问题并通过AARRR模型从4个方面给出针对用户群体进行个性化信息服务的策略，为自媒体的运营提供参考思路。

Abstract: In recent years, we media platforms have swept through people’s daily life and occupied people’s spare time with their unique and powerful appeal, greatly changing people’s way of life. As the situ-ation of “we media” becomes increasingly fierce, more and more “we media” bloggers flood in one after another, and more and more brands and products compete to “share” the pie. As a form of providing information services for the public, the operation of “we media” cannot be separated from personalized research on information services and users. This paper will analyze the development status and existing problems of “we media” and provide personalized information service strategies for user groups from four aspects through the AARRR model, providing reference ideas for the op-eration of “we media”.