苗族传统体育活动打手毽的视觉形象设计研究

Research on Visual Image Design of Shuttlecock of Miao Traditional Sports Hitters

摘要: 中国传统文化历史悠久传承至今，而这些优秀的传统文化正是我国优秀文化的重要组成部分。历史悠久，最早起源于唐宋，一直以来在川南苗族都饱受欢迎，但是随着互联网时代的到来以及许多外来国家文化在冲击着中国本土文化，打手毽这一文化悠久的传统体育正在逐渐地被新世纪的人们所淡忘。所以保护和发展我国传统文化我辈义不容辞，通过对打手毽文化特点对研究与分析，以打手毽打视觉形象设计作为切入点，使用现代视觉形象设计打思维方式，在中国传统文化的基础上进行重新的设计和演绎，使打手毽这项运动重新焕发活力，不断地发扬光大，从而完成对苗族传统体育文化的传承和发展。

Abstract: Chinese traditional culture has a long history, and this excellent traditional culture is an important part of our excellent culture. It has a long history and originated from the Tang and Song dynasties. It has been popular among the Miao people in southern Sichuan. However, with the advent of the Internet age and the impact of many foreign cultures on China’s local culture, the traditional sport of shuttlecock is gradually being forgotten by people in the new century. Therefore, it is our duty to protect and develop our traditional culture. Through the research and analysis of the characteristics of the shuttlecock culture, we take the visual image design of the shuttlecock as the starting point, use the modern visual image design as the thinking mode, and re design and deduce on the basis of Chinese traditional culture, so as to revitalize and carry forward the shuttlecock sport, So as to complete the inheritance and development of Miao traditional sports culture.