社会拥挤对创造性消费的影响及机制研究
A Study of the Impact of Social Crowding on Creative Consumption and the Mechanism
DOI: 10.12677/AP.2022.125228, PDF,    科研立项经费支持
作者: 陈雯捷, 李雪纯, 陈彬艳, 康可依：武汉理工大学，管理学院，湖北 武汉
关键词: 社会拥挤；消费者创造力；直觉型思维；双加工理论；Social Crowding； Consumer Creativity； Intuitive Thinking； Dual Processing Theory
摘要: 本文通过线上线下四个行为实验，研究了社会拥挤如何影响个体的认知与行为。结果发现社会拥挤能够正向影响消费者的创造力水平，并且能够影响创新产品态度与选择。直觉性思维在其中发挥中介作用，即社会拥挤会导致消费者注意力分散，采用直觉启发式思维，从而提高了消费者的创造力。最后，我们讨论了本研究的理论贡献和管理启示，提出了研究不足与展望。
Abstract: Using data from four behavior experiments, both online and offline, this paper investigates how social crowding affects individuals’ perceptions and behaviors. The results found that social crowding can positively affect consumers’ creativity and can influence innovative product attitudes and choices. Intuitive thinking plays a mediating role, and social crowding leads consumers to distract themselves and adopt intuitive heuristics, thus increasing their creativity. Finally, we discuss the theoretical contributions and managerial implications of this study and present research gaps and perspectives.
文章引用：陈雯捷, 李雪纯, 陈彬艳, 康可依 (2022). 社会拥挤对创造性消费的影响及机制研究. 心理学进展, 12(5), 1920-1931. https://doi.org/10.12677/AP.2022.125228

参考文献

[1] 杜建刚, 李丹惠, 李晓楠(2019). 消费者注意研究综述与展望. 外国经济与管理, 41(1), 114-126.
[2] 郭青青, 邓逊, 郭伟栋. (2020a). 社会拥挤对金钱捐赠意愿的影响: 自我表达需要的中介作用. 心理科学, 43(5), 1211-1219.
[3] 郭青青, 王良燕, 韩冰(2020b). 社会拥挤对助人行为意愿的影响. 管理科学, 33(3), 97-111.
[4] 简予繁, 朱丽雅, 周志民(2021). 品牌跨界联合态度的生成机制: 基于消费者灵感理论视角. 南开管理评论, 24(2), 25-36.
[5] 王小鹏, 刘杰(2017). 情报分析中的直觉思维及其偏差防范——基于双加工理论的视角. 情报杂志, 36(10), 26-30.
[6] 王永贵, 司方来, 姚山季(2009). 顾客创新研究回顾、整合框架与展望. 南京社会科学, (5), 59-65.
[7] 夏亦男, 童璐琼(2017). 消费者创造力影响因素研究综述与展望. 管理现代化, 37(1), 111-114.
[8] 尹俊婷, 王冠, 罗俊龙(2021). 威胁对创造力的影响: 认知和情绪双加工路径. 心理科学进展, 29(5), 815-826.
[9] Amabile, T. M. (1982). Social Psychology of Creativity: A Consensual Assessment Technique. Journal of Personality & Social Psychology, 43, 997-1013.[CrossRef] 
[10] Aydinli, A., Lamey, L., Millet, K. et al. (2020). How do Customers Alter Their Basket Composition when They Perceive the Retail Store to Be Crowded? An Empirical Study. Journal of Retailing, 97, 207-216.[CrossRef] 
[11] Burroughs, J. E., & Mick, D. G. (2004). Exploring Antecedents and Consequences of Consumer Creativity in a Problem Solving Context. Journal of Consumer Research, 31, 402-411.[CrossRef] 
[12] Chae, B., & Source, R. Z. (2014). Environmental Disorder Leads to Self-Regulatory Failure. Journal of Consumer Research, 40, 1203-1218.[CrossRef] 
[13] Colzato, L. S., Ayca, O., & Bernhard, H. (2012). Meditate to Create: The Impact of Focused-Attention and Open-Monitoring Training on Convergent and Divergent Thinking. Frontiers in Psychology, 3, Article No. 116.[CrossRef] [PubMed]
[14] Coskun, M., Gupta, S., & Burnaz, S. (2019). Human Crowding and Store Messiness: Drivers of Retail Shopper Confusion and Behavioral Intentions. Journal of Consumer Behaviour, 18, 313-331.[CrossRef] 
[15] Denes-Raj, V., & Epstein, S. (1994). Conflict between Intuitive and Rational Processing: When People Behave against Their Better Judgment. Journal of Personality and Social Psychology, 66, 819-829.[CrossRef] 
[16] Dreu, C. D., Baas, M., & Nijstad, B. A. (2008). Hedonic Tone and Activation Level in the Mood-Creativity Link: Toward a Dual Pathway to Creativity Model. Journal of Personality & Social Psychology, 94, 739.[CrossRef] [PubMed]
[17] Eroglu, S. A., & Machleit, K. A. (1990). An Empirical Study of Retail Crowding: Antecedents and Consequences. Journal of Retailing, 66, 201-221.
[18] Förster, J., Friedman, R. S., & Liberman, N. (2004). Temporal Construal Effects on Abstract and Concrete Thinking: Consequences for Insight and Creative Cognition. Journal of Personality and Social Psychology, 87, 177-189.[CrossRef] [PubMed]
[19] Friedman, R. S., & Förster, J. (2000). The Effects of Approach and Avoidance Motor Actions on the Elements of Creative Insight. Journal of Personality & Social Psychology, 79, 477-492.[CrossRef] [PubMed]
[20] Huang, X. I., Huang, Z. T., Wyer, R. S. et al. (2018). The Influence of Social Crowding on Brand Attachment. The Journal of Consumer Research, 44, 1068-1084.[CrossRef] 
[21] Kaufman, J. C., & Sternberg, R. J. (2010). The Cambridge Handbook of Creativity (p. 52). Cambridge University Press.[CrossRef] 
[22] Lu, J. G., Akinola, M., & Mason, M. F. (2017). “Switching On” Creativity: Task Switching can Increase Creativity by Reducing Cognitive Fixation. Organizational Behavior and Human Decision Processes, 139, 63-75.[CrossRef] 
[23] Maeng, A., Tanner, R. J., & Soman, D. (2013). Conservative when Crowded: Social Crowding and Consumer Choice. Journal of Marketing Research, 50, 739-752.[CrossRef] 
[24] Maeng, A., & Tanner, R. J. (2013). Construing in a Crowd: The Effects of Social Crowding on Mental Construal. Journal of Experimental Social Psychology, 49, 1084-1088.[CrossRef] 
[25] Ng, S., Faraji-Rad, A., & Batra, R. (2021). Uncertainty Evokes Consumers’ Preference for Brands Incongruent with Their Global-Local Citizenship Identity. Journal of Marketing Research, 58, 400-415.[CrossRef] 
[26] O’Guinn, T. C., Tanner, R. J., & Maeng, A. (2015). Turning to Space: Social Density, Social Class, and the Value of Things in Stores. Journal of Consumer Research, 42, 196-213.[CrossRef] 
[27] Oldham, G. R., & Fried, Y. (1987). Employee Reactions to Workspace Characteristics. Journal of Applied Psychology, 72, 75-80.[CrossRef] 
[28] Petty, R. E., & Cacioppo, J. T. (1981). Attitudes and Persuasion: Classic and Contemporary Approaches. W.C. Brown Co. Publishers.
[29] Price, L. L., & Ridgway, N. M. (1983). Development of a Scale to Measure Use Innovativeness. Advances in Consumer Research, 10, 679-684.
[30] Hock, S. J., & Bagchi, R. (2018). The Impact of Crowding on Calorie Consumption. Journal of Consumer Research, 44, 1123-1140.[CrossRef] 
[31] Thompson, D. V., & Rust, H. (2005). Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing. Journal of Marketing Research, 42, 431-442.[CrossRef] 
[32] Vallacher, R. R., & Wegner, D. M. (2015). Levels of Personal Agency: Individual Variation in Action Identification. Cognitive Linguistics, 57, 660-671.[CrossRef] 
[33] Webb, M. E., Little, D. R., Cropper, S. J. et al. (2017). The Contributions of Convergent Thinking, Divergent Thinking, and Schizotypy to Solving Insight and Non-Insight Problems. Thinking & Reasoning, 23, 235-258.[CrossRef] 
[34] Worchel, S., & Teddie, C. (1976). The Experience of Crowding: A Two-Factor Theory. Journal of Personality & Social Psychology, 34, 30.[CrossRef] 
[35] Wu, J., Na, W., Dou, W. et al. (2015). Exploring the Effectiveness of Consumer Creativity in Online Marketing Communications. European Journal of Marketing, 49, 262-276.[CrossRef] 
[36] Zhang, W., Sjoerds, Z., & Hommel, B. (2020). Metacontrol of Human Creativity: The Neurocognitive Mechanisms of Convergent and Divergent Thinking. NeuroImage, 210, Article ID: 116572.[CrossRef] [PubMed]