高职“市场营销基础”课程的混合式教学模式探究

Research on the Blended Teaching Mode of “Marketing Basis” Course in Higher Vocational Colleges

摘要: 高职“市场营销基础”是实践性较强的课程，目前高职“市场营销基础”任课教师采用的传统线下课堂讲授模式，教学效果差。本文通过分析高职“市场营销基础”线下传统教学模式存在的问题、线上线下混合式教学模式的优势，提出高职“市场营销基础”线上线下混合式教学模式应用的具体策略，以期提高教学效果。主要为，确定课程教学目标，并依据教学目标做好教学环节设计；课前上传学习任务单及学习资料，设计课前测验题；课中组织学生开展主题讨论并进行评价；课后测验并进一步深化学习；确定科学的考核制度，加强学习过程管理。

Abstract: “Marketing basis” is a practical course in higher vocational colleges. At present, the traditional of-fline classroom teaching mode adopted by teachers of “marketing basis” in higher vocational colleges has poor teaching effect. By analyzing the problems existing in the offline traditional teaching mode of “marketing basis” in higher vocational colleges and the advantages of the online and offline hybrid teaching mode, this paper puts forward specific strategies for the application of the online and offline hybrid teaching mode of “marketing basis” in higher vocational colleges, in order to improve the teaching effect. Mainly, determine the course teaching objectives, and according to the teaching objectives to do a good job in the design of teaching links; Upload the learning task list and learning materials before class, design the pre-class test questions; Organize students to discuss and evaluate the theme in class; Take a test after class and study further; Determine scientific assessment system, strengthen learning process management.