基于学生满意度的工商管理类专业混合式教学影响因素研究

Research on the Influencing Factors of Blended Teaching for Business Administration Majors Based on Student Satisfaction

摘要: 借鉴顾客满意度指数模型构建出民族类院校工商管理类本科生混合式教学满意度模型，将问卷调查法和结构方程分析法相结合，利用SPSS和AMOS软件进行数据处理和模型修正，最终确定影响混合式教学的学生满意度主要影响因素，并提出有利于改进教学模式并提高学生满意度的相关建议。

Abstract: Based on the customer satisfaction index model, this paper builds a mixed teaching satisfaction model for undergraduate students majoring in business administration in ethnic colleges and universities, combines questionnaire survey method with structural equation analysis method, uses SPSS and AMOS to process data and modify the model, and finally determines the main fac-tors affecting the satisfaction of students majoring in mixed teaching. Some suggestions are put forward to improve the teaching model and improve students’ satisfaction.