消费者绿色态度影响因素研究分析——基于因果链框架
Research and Analysis of Influencing Factors of Consumers’ Green Attitude—Based on the Causal-Chain Framework
DOI: 10.12677/ASS.2022.116304, PDF,   
作者: 李 婷, 李荣杰:北京师范大学珠海分校国际商学部,广东 珠海
关键词: 绿色营销绿色态度因果链框架文献综述Green Marketing Green Attitude Causal-Chain Framework Literature Review
摘要: 近年来,绿色营销领域作为学术研究中的热门话题,其中消费者绿色态度对于绿色购买行为有着至关重要的作用,但目前对于影响绿色态度的因素缺少系统性的分析。基于此,为了了解绿色态度的最新研究趋势,本文筛选了21篇从2020年至2022年2月有关绿色态度的文献。以因果链框架为基础,对前因变量、中介变量、调节变量和结果变量四个类别进行总结,深入分析绿色态度如何影响消费者的绿色购买行为。最后,本文指出了现有文献的研究空白,并且提供了建议,旨在为今后的研究提供一些借鉴。
Abstract: In recent years, green marketing has become a hot topic in academic research. Among them, consumers’ green attitude plays a crucial role in green purchasing behavior. However, there is a lack of systematic analysis on factors affecting green attitude. To address this gap, this paper selects 21 articles concerning green attitude from 2020 to February 2022 to understand the latest research trends of green attitude. Based on the causal chain framework, four categories including antecedent variables, mediating variables, moderating variables and outcome variables are summarized to analyze how green attitudes affect consumers’ green behaviors. Finally, this paper points out the research limitations in the existing literature and provides some suggestions for future research.
文章引用:李婷, 李荣杰. 消费者绿色态度影响因素研究分析——基于因果链框架[J]. 社会科学前沿, 2022, 11(6): 2223-2233. https://doi.org/10.12677/ASS.2022.116304

参考文献

[1] Leonidou, L.C., Leonidou, C.N. and Kvasova, O. (2010) Antecedents and Outcomes of Consumer Environmentally Friendly Attitudes and Behaviour. Journal of Marketing Management, 26, 1319-1344. [Google Scholar] [CrossRef
[2] Amit Kumar, G. (2021) Framing a Model for Green Buying Behavior of Indian Consumers: From the Lenses of the Theory of Planned Behavior. Journal of Cleaner Production, 295, 126487. [Google Scholar] [CrossRef
[3] Vazifehdoust, H., Taleghani, M., Esmaeilpour, F., Nazari, K. and Khadang, M. (2013) Purchasing Green to Become Greener: Factors Influence Consumers’ Green Purchasing Behavior. Management Science Letters, 3, 2489-2500. [Google Scholar] [CrossRef
[4] Sadom, N., Quoquab, F., Mohammad, J. and Hussin, N. (2020) Less Is More: The Role of Frugality in the Malaysian Hotel Industry. International Journal of Tourism Cities, 8, 260-285. [Google Scholar] [CrossRef
[5] Liao, Y.K., Wu, W.Y. and Pham, T.T. (2020) Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention. Sustainability, 12, 7461. [Google Scholar] [CrossRef
[6] Fajar, M.I., Kusnoputranto, H., Koestoer, R. and Gozan, M. (2022) Impact of Producer’s Environmental Performance on Consumers and Retailers Simultaneously in the Indonesian Retail Environment. Sustainability, 14, 1186. [Google Scholar] [CrossRef
[7] Abdelsalam, S., Salim, N., Alias, R.A. and Husain, O. (2020) Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review. IEEE Access, 8, 89041-89058. [Google Scholar] [CrossRef
[8] Chan, R.Y.K. and Lau, L.B.Y. (2000) Antecedents of Green Purchases: A Survey in China. Journal of Consumer Marketing, 17, 338-357. [Google Scholar] [CrossRef
[9] Li, Y., Siddik, A.B., Masukujjaman, M. and Wei, X. (2021) Bridging Green Gaps: The Buying Intention of Energy Efficient Home Appliances and Moderation of Green Self-Identity. Applied Sciences, 11, 9878. [Google Scholar] [CrossRef
[10] Polonsky, M.J., Vocino, A., Grau, S.L., Garma, R. and Ferdous, A.S. (2012) The Impact of General and Carbon-Related Environmental Knowledge on Attitudes and Behaviour of US Consumers. Journal of Marketing Management, 28, 238-263. [Google Scholar] [CrossRef
[11] Mostafa, M.M. (2009) Shades of Green: A Psychographic Segmentation of the Green Consumer in Kuwait Using Self-Organizing Maps. Expert Systems with Applications, 36, 11030-11038. [Google Scholar] [CrossRef
[12] Nelson, B., Taylor, C. and Sandy, S.K. (2009) Wine Consumers’ Environmental Knowledge and Attitudes: Influence on Willingness to Purchase. International Journal of Wine Research, 2009, 59-72. [Google Scholar] [CrossRef
[13] Said, A.M., Ahmadun, F.-R., Paim, L.H. and Masud, J. (2003) Environmental Concerns, Knowledge and Practices Gap among Malaysian Teachers. International Journal of Sustainability in Higher Education, 4, 305-313. [Google Scholar] [CrossRef
[14] Harun, A. (2012) The Influence of Environmental Knowledge and Concern on Green Purchase Intention the Role of Attitude as a Mediating Variable. British Journal of Arts & Social Sciences, 7, 145-167. https://www.researchgate.net/publication/297312059_The_Influence_of_Environmental_Knowledge_and_Concern_on_Green_Purchase_Intention_the_Role_of_Attitude_as_a_Mediating_Variable
[15] Ajzen, I. (1991) Theories of Cognitive Self-Regulation the Theory of Planned Behaviour. Organizational Behavior and Human Decision Processes, 50, 179-211. [Google Scholar] [CrossRef
[16] Han, H., Hsu, L.-T. and Sheu, C. (2010) Application of the Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of Environmental Friendly Activities. Tourism Management, 31, 325-334. [Google Scholar] [CrossRef
[17] Singh, A. and Verma, P. (2017) Factors Influencing Indian Con-sumers’ Actual Buying Behaviour towards Organic Food Products. Journal of Cleaner Production, 167, 473-483. [Google Scholar] [CrossRef
[18] Du, S., Bartels, J., Reinders, M. and Sen, S. (2017) Organic Consumption Behavior: A Social Identification Perspective. Food Quality & Preference, 62, 190-198. [Google Scholar] [CrossRef
[19] Yilmaz, B.S. and Ilter, B. (2017) Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions. Economics World, 5, 13. [Google Scholar] [CrossRef
[20] Hansen, T., Sørensen, M.I. and Eriksen, M. (2018) How the Interplay between Consumer Motivations and Values Influences Organic Food Identity and Behavior. Food Policy, 74, 39-52. [Google Scholar] [CrossRef
[21] Hwang, J. and Kim, J.-J. (2021) Edible Insects: How to Increase the Sustainable Consumption Behavior among Restaurant Consumers. International Journal of Environmental Research and Public Health, 18, 6520. [Google Scholar] [CrossRef] [PubMed]
[22] Atkinson, L. and Rosenthal, S. (2013) Signaling the Green Sell: The Influence of Eco-Label Source and Argument Specificity on Consumer Trust. Journal of Advertising, 43, 33-45. [Google Scholar] [CrossRef
[23] Zhao, C., Zhang, M. and Wang, W. (2019) Exploring the Influence of Severe Haze Pollution on Residents’ Intention to Purchase Energy-Saving Appliances. Journal of Cleaner Production, 212, 1536-1543. [Google Scholar] [CrossRef
[24] Shen, J. and Saijo, T. (2009) Does an Energy Efficiency Label Alter Consumers’ Purchasing Decisions? A Latent Class Approach Based on a Stated Choice Experiment in Shanghai. Journal of Environmental Management, 90, 3561-3573. [Google Scholar] [CrossRef] [PubMed]
[25] Stadelmann, M. and Schubert, R. (2018) How Do Different Designs of Energy Labels Influence Purchases of Household Appliances? A Field Study in Switzerland. Ecological Economics, 144, 112-123. [Google Scholar] [CrossRef
[26] Eng, N., Buckley, C. and Peng, R.X. (2022) Tracking the Path of the Green Consumer: Surveying the Decision-Making Process from Self-Transcendent Values to Supportive CSR Intentions. Sustainability, 14, 1106. [Google Scholar] [CrossRef
[27] Meilatinova, N. (2021) Social Commerce: Factors Affecting Customer Repurchase and Word-of-Mouth Intentions. International Journal of Information Management, 57, 102300. [Google Scholar] [CrossRef
[28] Al-Gasawneh, J.A. and Al-Adamat, A.M. (2020) The Mediating Role of e-Word of Mouth on the Relationship between Content Marketing and Green Purchase Intention. Management Science Letters, 10, 1701-1708. [Google Scholar] [CrossRef
[29] Yadav, R. and Pathak, G. S. (2016). Young Consumers’ Intention towards Buying Green Products in a Developing Nation: Extending the Theory of Planned Behavior. Journal of Cleaner Production, 135, 732-739.[CrossRef
[30] Kang, J., Liu, C. and Kim, S.-H. (2013) Environmentally Sustainable Textile and Apparel Consumption: The Role of Consumer Knowledge, Perceived Consumer Effectiveness and Perceived Personal Relevance. International Journal of Consumer Studies, 37, 442-452. [Google Scholar] [CrossRef
[31] La Rosa, A. and Jorgensen, J.J. (2021) Influences on Consumer Engagement with Sustainability and the Purchase Intention of Apparel Products. Sustainability, 13, 10655. [Google Scholar] [CrossRef
[32] Moser, A.K. (2016) Consumers’ Purchasing Decisions Regarding Environmentally Friendly Products: An Empirical Analysis of German Consumers. Journal of Retailing & Consumer Services, 31, 389-397. [Google Scholar] [CrossRef
[33] Casalo, L.V. and Escario, J.-J. (2018) Heterogeneity in the Association between Environmental Attitudes and Pro-Environmental Behavior: A Multilevel Regression Approach. Journal of Cleaner Production, 175, 155-163. [Google Scholar] [CrossRef
[34] Geiger, S.M., Fischer, D. and Schrader, U. (2018) Measuring What Matters in Sustainable Consumption: An Integrative Framework for the Selection of Relevant Behaviors. Sustainable Development, 26, 18-33. [Google Scholar] [CrossRef
[35] Harnish, R.J. and Roster, C.A. (2018) The Tripartite Model of Aberrant Purchasing: A Theory to Explain the Maladaptive Pursuit of Consumption. Psychology & Marketing, 36, 417-430. [Google Scholar] [CrossRef
[36] Cook, A.J., Kerr, G.N. and Moore, K. (2002) Attitudes and Intentions towards Purchasing GM Food. Journal of Economic Psychology, 23, 557-572. [Google Scholar] [CrossRef
[37] Aulina, L. and Yuliati, E. (2017) The Effects of Green Brand Positioning, Green Brand Knowledge, and Attitude towards Green Brand on Green Products Purchase Intention. International Conference on Business and Management Research, 36, 548-557. [Google Scholar] [CrossRef
[38] Thongplew, N., van Koppen, C.S.A. and Spaargaren, G. (2014) Companies Contributing to the Greening of Consumption: Findings from the Dairy and Appliance Industries in Thailand. Journal of Cleaner Production, 75, 96-105. [Google Scholar] [CrossRef
[39] Lin, P.C. and Huang, Y.H. (2012) The Influence Factors on Choice Behavior Regarding Green Products Based on the Theory of Consumption Values. Journal of Cleaner Production, 22, 11-18. [Google Scholar] [CrossRef
[40] Siyal, S., Ahmed, M.J., Ahmad, R., Khan, B.S. and Xin, C. (2021) Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge. International Journal of Environmental Research and Public Health, 18, 10762. [Google Scholar] [CrossRef] [PubMed]
[41] Robinot, E. and Giannelloni, J.-L. (2010) Do Hotels’ “Green” Attributes Contribute to Customer Satisfaction? Journal of Services Marketing, 24, 157-169. [Google Scholar] [CrossRef
[42] Habich-Sobiegalla, S., Kostka, G. and Anzinger, N. (2018) Electric Vehicle Purchase Intentions of Chinese, Russian and Brazilian Citizens: An International Comparative Study. Journal of Cleaner Production, 205, 188-200. [Google Scholar] [CrossRef
[43] Chen, C.F., de Rubens, G.Z., Noel, L., Kester, J. and Sovacool, B.K. (2020) Assessing the Socio-Demographic, Technical, Economic and Behavioral Factors of Nordic Electric Vehicle Adoption and the Influence of Vehicle-to-Grid Preferences. Renewable and Sustainable Energy Reviews, 121, 109692. [Google Scholar] [CrossRef
[44] Batra, R. and Ray, M.L. (1986) Affective Responses Mediating Acceptance of Advertising. Journal of Consumer Research, 13, 234-249. [Google Scholar] [CrossRef
[45] Oskamp, S., Harrington, M.J., Edwards, T.C., Sherwood, D.L., Okuda, S.M. and Swanson, D.C. (1991) Factors Influencing Household Recycling Behavior. Environment & Behavior, 23, 494-519. [Google Scholar] [CrossRef
[46] Wang, L. (2020) Determinants of Consumers Purchase Attitude and Intention toward Green Hotel Selection. Journal of China Tourism Research, 18, 203-222. [Google Scholar] [CrossRef
[47] Jayasingh, S., Girija, T. and Arunkumar, S. (2021) Factors In-fluencing Consumers’ Purchase Intention towards Electric Two-Wheelers. Sustainability, 13, 12851. [Google Scholar] [CrossRef
[48] Moorthy, K., Kamarudin, A.A., Xin, L. (2021) Green Packaging Purchase Behaviour: A Study on Malaysian Consumers. Environment, Development and Sustainability, 23, 15391-15412. [Google Scholar] [CrossRef
[49] Lavuri, R. (2021) Extending the Theory of Planned Behavior: Factors Fostering Millennials’ Intention to Purchase Eco-Sustainable Products in an Emerging Market. Journal of Environmental Planning and Management, 65, 1507- 1529. [Google Scholar] [CrossRef
[50] Soomro, Y.A., Hameed, I., Bhutto, M.Y., Waris, I., Baeshen, Y. and Batati, B.A. (2022) What Influences Consumers to Recycle Solid Waste? An Application of the Extended Theory of Planned Behavior in the Kingdom of Saudi Arabia. Sustainability, 14, 998. [Google Scholar] [CrossRef
[51] Costa, C., da Costa, M.F., Maciel, R.G., Aguiar, E.C. and Wanderley, L.O. (2021) Consumer Antecedents towards Green Product Purchase Intentions. Journal of Cleaner Production, 313,127964. [Google Scholar] [CrossRef
[52] Moon, S.-J. (2021) Investigating Beliefs, Attitudes, and Intentions Regarding Green Restaurant Patronage: An Application of the Extended Theory of Planned Behavior with Moderating Effects of Gender and Age. International Journal of Hospitality Management, 92, 102727. [Google Scholar] [CrossRef
[53] Waris, I. and Ahmed, W. (2020) Empirical Evaluation of the Antecedents of Energy-Efficient Home Appliances: Application of Extended Theory of Planned Behavior. Management of Environmental Quality, 31, 915-930. [Google Scholar] [CrossRef
[54] Aziz, F., Md Rami, A.A., Zaremohzzabieh, Z. and Ahrari, S. (2021) Effects of Emotions and Ethics on Pro-Environmental Behavior of University Employees: A Model Based on the Theory of Planned Behavior. Sustainability, 13, 7062. [Google Scholar] [CrossRef
[55] Channa, N.A., Tariq, B., Samo, A.H., Ghumro, N.H. and Qureshi, N.A. (2022) Predicting Consumers’ Intentions to Purchase Eco-Friendly Athletic Wear in a Moderated Model of Individual Green Values and Gender. International Journal of Sports Marketing & Sponsorship., 23, 410-436. [Google Scholar] [CrossRef
[56] Lin, C.A. and Xu, X. (2021) Exploring Bottled Water Purchase Intention via Trust in Advertising, Product Knowledge, Consumer Beliefs and Theory of Reasoned Action. Social Sciences, 10, 295. [Google Scholar] [CrossRef
[57] Liu, H.-T. (2021) The Influence of Public Servants’ Perceived Formalism and Organizational Environmental Strategy on Green Behavior in the Workplace. Sustainability, 13, 11020. [Google Scholar] [CrossRef