融媒体时代互动短视频的发展与创作研究

Research on the Development and Creation of Interactive Short Video in the Era of Financial Media

摘要: 融合媒体发展的时代已经到来，互动短视频作为短视频的新形态备受大众的关注，用户对短视频的交互式体验兴趣颇高，进而衍生出了互动短视频内容的新玩法，使其具有独特的创作技巧与创作模式，为电影、电视、短视频等内容形态提供了创新动力，从而引领视听体验的新变革。本文主要通过文献资料研究的方法，对互动电影和互动视频的研究入手，本文主要从“互动 + 内容”的新生产模式和传统影视创作技巧推动其生产与创作两个方面研究互动短视频未来的生产与创作。通过研究发现互动短视频拥有广阔的发展前景和商业价值，但互动短视频的生产与创作仍存在发展的瓶颈，依托媒体融合的态势及区块链技术，突破技术壁垒，对内容创作及表达形式进行精打细磨，将会形成独特的商业模式，从而可以充分挖掘即将到来的互动短视频红利。

Abstract: The era has come for a financial media development. Interactive short video is a new form of short video. It is praised by the people’s attention. Users are interested in short video’s interactive experience, in turn, spawned new interactive short video content, makes its unique creative skills and mode of creation. As the film, television and video content form provides innovation power. Thus leading the new revolution of audio-visual experience. This paper starts with the study of interactive movies and interactive videos through the method of literature research. This paper analysis the future production and creation of interactive short videos from two aspects: the new production mode of “interactive + content” and the promotion of its production and creation by traditional film and television creation techniques. Through the study, it’s found that short video interaction has broad prospects and commercial value, but the interaction of short video production and development is still the bottleneck. Depending on the trend of media convergence and block chain technology, break through technical barriers and expression of content creation fine grinding. It’s will form a unique business model in order to tap the upcoming interactive short video dividends.