视频平台弹幕功能背后的信息生产素养表现——以《和苹果CEO库克的采访》为例

Performance of Information Production Literacy behind the Barrage Function of Video Platform —Taking the Video “Interview with Apple CEO Tim Cook” as an Example

摘要: 随着信息技术的快速发展，互联网进入到社会生活的方方面面。新媒体技术的使用使媒介素养有了新的含义和表现形式，媒介素养不再局限于使用、理解、评价、分析媒介的能力，还有信息生产、消费等素养。弹幕信息可以直观反映用户的信息生产素养水平，文章聚焦信息生产素养，将弹幕与信息生产素养联系起来，通过文本情感分析将参差不齐的素养表现进行原因分析和影响分析。其中，67%的用户信息生产素养较高，33%的用户信息生产素养还有待提高。此外根据素养表现提出相应的解决措施，以期提升用户信息生产素养，营造良好的网络空间环境。

Abstract: With the rapid development of information technology, the Internet has entered every aspect of social life. The use of new media technology gives new meanings and forms of expression to media literacy, which is no longer limited to the ability to use, understand, evaluate and analyse media, but also the literacy of information production and consumption. Barrage information can intuitively reflect the user’s information literacy level of production, the article focus on information literacy, links barrage with information production literacy, and analyzes the causes and effects through the uneven performance of literacy through text emotion analysis. Among them, 67% of users’ information production literacy is high, 33% of users’ information production literacy needs to be improved. In addition put forward the corresponding solution measures according to the literacy performance, in order to enhance the user information production literacy, create a good environment for the cyberspace.