论吉祥物在城市发展中的意义与设计原则

The Significance and Design Principles of Mascots in Urban Development

摘要: 作为城市形象的视觉符号，城市吉祥物不仅能够传播城市历史文化，推动城市经济的发展，还能体现城市人文情怀。运用城市吉祥物，可以发展城市特色产业，增强城市优势。文章探索了吉祥物对于城市发展的意义，将吉祥物设计融入到粤港澳大湾区的建设和管理中去，并参考当前城市吉祥物的设计实例，提出关于粤港澳大湾区吉祥物设计理念的建议和意见，使吉祥物成为展示粤港澳大湾区形象的载体，传播大湾区的文化内涵和精神文明，提升粤港澳大湾区知名度，助力粤港澳大湾区建设。

Abstract: As a visual symbol of the city image, the city mascot can not only spread the city’s history and culture, promote the development of the city’s economic development, but also reflect the city’s humanistic feelings. The use of city mascots can develop the city’s characteristic industries and enhance the city’s advantages. The article explores the significance of mascots for urban development, integrates mascot design into the construction and management of the Guangdong-Hong Kong-Macao Greater Bay Area, and refers to the current design examples of urban mascots, and proposes the concept of mascot design in the Guangdong-Hong Kong-Macao Greater Bay Area. To make the mascot a carrier to display the image of the Guangdong-Hong Kong-Macao Greater Bay Area, spread the cultural connotation and spiritual civilization of the Greater Bay Area, enhance the popularity of the Guangdong-Hong Kong-Macao Greater Bay Area, and help the construction of the Guangdong-Hong Kong-Macao Greater Bay Area.