基于电商助农的物流协同策略研究

Research on Logistics Coordination Strategy Based on E-Commerce Assistance to Agriculture

摘要: 电子商务正在革新人们原有的观念，在其蓬勃发展的基础上，不停地改变着人们的生活。我国农村区域经济的持续进步，其中很大一部分来自于电商的贡献。但因为农村地区电商和物流建设发展比较晚，软硬件相对落后，农村物流与电子商务协同化的模式是有效的途径，同时也反映出了电商助农和物流之间协同发展的必要性。农村物流的完善是电商助农更进一步发展的前提，电商助农水平的提升也会促进农村物流的发展。通过对当前电商助农与物流现状的研究和问题的探讨，研究农村电商和农村物流之间的协同关系，构建电商助农和物流的协同模型，以Eviews10.0软件进行辅助计算。采用我国2014至2019年度电商助农与物流相关的数据完成模型计算，通过对一系列计量经济学检验做出实证分析并得出结论，然后对电商助农和物流协同化发展提出相关建议。

Abstract: E-commerce is innovating people’s old concept, and on the basis of its vigorous development, it is constantly changing people’s lives. A large part of the continuous progress of China’s rural regional economy comes from the contribution of e-commerce. However, because the development of e-commerce and logistics construction in rural areas is relatively late, and the software and hardware are relatively backward, the coordinated mode of rural logistics and e-commerce is an effective way, and it also reflects the necessity of coordinated development between e-commerce assistance to agriculture and logistics. The improvement of rural logistics is the premise for the further development of e-commerce assistance to agriculture, and the improvement of e-commerce assis-tance to agriculture will also promote the development of rural logistics. Through the discussion of the current research and problems of the current e-commerce agricultural assistance and logistics, the synergistic relationship between rural e-commerce and rural logistics is studied, and the collaborative model of e-commerce assistance to agricultural and logistics is constructed, and Eviews10.0 software is used for auxiliary calculation. The data relating to e-commerce agriculture and logistics in China from 2014 to 2019 are used to complete the model calculation. The empirical analysis is made through a series of econometric tests and conclusions are drawn. Then relevant suggestions are put forward for the coordinated development of e-commerce assistance to agriculture and logistics.