我国宠物食品消费状况的统计调查研究

A Statistical Investigation on Pet Food Consumption in China

摘要: 我国猫狗宠物食品行业正处于快速发展阶段，市场潜力巨大。本调查首先利用描述性统计方法对我国猫狗宠物食品购买状况进行了分析，接着从消费者的心理与行为因素出发进行了因子分析，根据其购买行为、产品价格及消费态度特点，通过多重对应分析将消费者市场为细分为三类：稳定型顾客，不定型顾客与挑剔型顾客。然后我们进一步通过多重对应分析、方差分析从人文及偏好方面研究了三类顾客的特点，最终根据相关结论为我国猫狗宠物食品企业提出了切实可行的建议，以推动市场蓬勃发展。

Abstract: China’s cat and dog pet food industry is in the stage of rapid development, huge market potential. This survey first uses the method of descriptive statistics to analyze dog and cat pet food buying conditions, and then starting from the psychological and behavior factors of consumers in the factor analysis, according to its purchase behavior, product prices and consumer attitude characteristics, through the multiple correspondence analysis, the consumer market is subdivided into three types: stable customers, unstable customer and picky customers. Then we further studied the character-istics of three types of customers from the aspects of humanity and preference through multiple correspondence analysis and variance analysis, and finally put forward feasible suggestions for Chinese cat and dog pet food enterprises according to the relevant conclusions, so as to promote the vigorous development of the market.