基于使用UTAUT模型的移动银行研究分析——以2015年至2022年国际期刊为例
The Analysis of the UTAUT-Based Mobile Banking Studies—Taking International Journals from 2015 to 2022 as Examples
DOI: 10.12677/FIN.2022.124035, PDF,    科研立项经费支持
作者: 张丽慧, 李荣杰:北京师范大学珠海分校国际商学部,广东 珠海
关键词: 移动银行UTAUT模型采用行为Mobile Banking The Unified Theory of Acceptance and Use of Technology Adoption Behavior
摘要: 随着互联网行业和移动技术的快速发展,移动银行日益走进大众的视野。近些年来,众多国内外的学者也纷纷对移动银行采用展开了多角度的研究,整合型信息技术接受模型(Unified Theory of Acceptance and Use of Technology, UTAUT)被广泛采用。然而现有研究中对其二者相结合的文章仍旧缺乏系统性的回顾。因此本文就2015年至2022年2月份有关UTAUT模型与移动银行采用的28篇文献做了综合性的分析。对于变量的探讨主要根据外部变量、整合其他理论变量以及情景变量来进行划分。另外,本文也指出了目前现有文章的局限性并提出了进一步的研究建议,希望对后续发展产生帮助。
Abstract: With the rapid development of the Internet and mobile technology, mobile banking is increasingly coming into the public’s vision. In recent years, scholars have employed the Unified Theory of Acceptance and Use of Technology (UTAUT) model to explore users’ mobile banking adoption. However, there still lacks the systematic review concerning the UTAUT and mobile banking adoption. Therefore, this paper presents a comprehensive analysis of 28 literatures related to UTAUT and mobile banking from 2015 to February 2022. The discussion of variables is mainly divided to ex-ternal variables, integration of other theoretical variables and situational variables. In addition, the paper points out the limitations of existing articles and provides the suggestions for further research.
文章引用:张丽慧, 李荣杰. 基于使用UTAUT模型的移动银行研究分析——以2015年至2022年国际期刊为例[J]. 金融, 2022, 12(4): 349-362. https://doi.org/10.12677/FIN.2022.124035

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