基于绿色创新观点对消费者绿色购买意图文献分析
The Analysis of Consumer Green Purchase Intention Literature with Green Innovation Perspective
DOI: 10.12677/SD.2022.124108, PDF,  被引量    科研立项经费支持
作者: 徐晓盈, 李荣杰*：北京师范大学珠海分校国际商学部，广东 珠海
关键词: 绿色购买意图；绿色产品；绿色创新；因素分析；文献分析；Green Purchase Intention； Green Product； Green Innovation； Factor Analysis； Literature Analysis
摘要: 随着生态环境问题日渐显著，人们的环境意识不断增强。近年来消费市场为贴合消费导向，在产品上不断进行绿色创新，推出相较于传统产品更环保的绿色产品。何种原因使消费者选择绿色产品成为越来越多学者的研究方向，其中消费者绿色购买意图受到国内外学者的关注和重视。为了进一步研究影响消费者绿色购买意图的最新影响因素，本文分析了2021年至2022年2月期间SCI及SSCI收录的国际期刊中有关绿色购买意图的文献，整理出符合本文纳入标准的文献共39篇。文献中新提及影响绿色购买意图的因素共66个，并归纳整理为“个人特性、情境特性、创新产品特性”三大类进行细分分析。最后，本文指出了现有文献的局限性并提出未来关于绿色购买意图的研究方向，旨在为学者们提供参考性建议。
Abstract: With the increasingly prominent ecological and environmental problems, people’s environmental awareness increases. Green innovation has emerged in consumer market in line with consuming orientation. Various green products and services that are beneficial to environment have been launched in recent years. Compared to traditional products, what causes consumers to choose green products has become the research hot-spot. In particular, exploring consumers’ green purchasing intentions have attracted the attentions of scholars. To investigate the latest factors affecting consumers’ green purchasing intention, this paper reviews the literature on green purchasing intention in the SSCI/SCI journals from 2021 to February 2022. A total of 39 papers that meet the inclusion criteria are sorted out. In particular, 66 new factors affecting green purchasing intention are identified. We divide these factors into three categories: “Personal characteristics, situational characteristics, and product characteristics” for further analysis. Finally, this paper highlights the limitations of the existing literature and proposes future research directions, which provides reference suggestions for scholars.
文章引用：徐晓盈, 李荣杰. 基于绿色创新观点对消费者绿色购买意图文献分析[J]. 可持续发展, 2022, 12(4): 945-957. https://doi.org/10.12677/SD.2022.124108

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