社交媒体舆情信息热度和情感强度对传播意愿的影响——情绪与感知可信度的双重中介机制
How Popularity and Emotional Intensity of Social Media Public Opinion Influence the Willingness of Propagating—The Dual Mediating Mechanism of Emotion and Perceived Credibility
摘要: 舆情信息内容特征是影响社交媒体舆情传播的重要因素。本文基于情绪–认知双重加工系统的视角，探讨了社交媒体舆情信息的热度和情感强度两个核心内容特征对传播意愿的影响，以及影响的内在过程机制。研究结果发现：1) 社交媒体舆情信息热度对舆情传播意愿的直接影响和通过情绪中介作用的间接影响均不显著，但通过感知可信度的中介作用对舆情传播意愿的间接影响显著；2) 社交媒体舆情信息情感强度直接正向影响舆情传播意愿，还会通过情绪、感知可信度的双重中介作用间接影响舆情传播意愿。最后，本文对研究结论如何应用于舆情治理实践进行了探讨。
Abstract: The content properties of public opinion information are vital elements that influence the propagating of public opinion on social media. Based on theory of emotion-cognition dual processing system, this paper explored the influence of two central properties of information content, namely Popularity and Emotional Intensity of public opinion (PPO and EIPO), on Willingness of Propagating (WoP), and the inner mechanism of influence process. The results of research indicated that, 1) neither the directly influence of PPO on WoP, nor indirectly influence of PPO on WoP through the mediation of emotion, was significant; but the indirectly influence of PPO on WoP through the mediation of perceived credibility was significant; 2) the EIPO directly and positively influenced WoP, and indirectly influenced WoP through the dual mediation of emotion and perceived credibility. Finally, this paper discussed the implication of research conclusion on the practice of public opinion governance.
文章引用：杨颖 (2022). 社交媒体舆情信息热度和情感强度对传播意愿的影响——情绪与感知可信度的双重中介机制. 心理学进展, 12(7), 2424-2432. https://doi.org/10.12677/AP.2022.127289

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