基于Logistic回归模型的美食旅游消费行为影响因素研究
Research on Influencing Factors of Food Tourism Consumption Behavior Based on Logistic Regression Model
摘要: 美食旅游作为旅游活动的重要内容之一，可以带来巨大的消费旅游流，促进当地经济的繁荣发展。美食旅游的消费发展主要取决于旅游者的消费倾向与消费水平，为了更好地探究影响旅游者消费的因素，本研究以云南野生菌为研究对象，通过实地调研和访谈获取一手数据，应用Logistic回归模型对美食旅游消费行为影响因素进行定量分析。研究结果表明，旅游者月平均收入、对野生菌功能认知程度以及客源地显著影响旅游者的消费行为；并在此基础上从宣传、价格等方面提出合理的建议。
Abstract: As one of the important contents of tourism activities, food tourism can bring huge consumption tourism flow and promote the prosperity and development of local economy. The consumption development of food tourism mainly depends on the consumption tendency and consumption level of tourists. In order to better explore the influencing factors of tourists’ consumption, this study takes Yunnan wild mushrooms as a case study. The first-hand data obtained through field research and interviews should be used to quantitatively analyze the influencing factors of food tourism consumption behavior by the Logistic regression model. The research results show that the average monthly income of tourists, the degree of cognition of the function of wild mushrooms and the source of tourists significantly affect the consumption behavior of tourists; On this basis, reasonable suggestions are put forward from the aspects of publicity and price.
文章引用：张博文, 骆曼, 易则宇, 冯佳佳, 张豪, 林锦屏. 基于Logistic回归模型的美食旅游消费行为影响因素研究[J]. 可持续发展, 2022, 12(4): 1124-1138. https://doi.org/10.12677/SD.2022.124126

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