天津市民宿游客满意度调查与提升策略：基于修正IPA分析法的分析

Investigation and Promotion Strategy of Homestay Tourists’ Satisfaction in Tianjin: Based on the Modified IPA Analysis Method

摘要: 当前，随着城市化进程的加快，人们的生活压力越来越大，越来越多的人开始追求生活的悠闲，旅游业逐渐壮大，民宿业也随之发展起来。但是，由于民宿发展时间较短，且形式不统一，目前，民宿发展中还存在着许多问题。本文通过问卷调查和修正IPA分析法对天津市的游客民宿满意度进行分析，从民宿的舒适度、服务质量、配套设施、交通、娱乐活动等多方面分析游客满意度的影响因子，得出服务态度和交通便利性是天津民宿的积极因子，而卫生和安全以及娱乐活动的多样性是急需解决的影响因子，并针对此种情况提出了相关的发展建议，以期对天津市民宿业发展有所裨益。

Abstract: At present, with the acceleration of urbanization, people’s life pressure is increasing, more and more people begin to pursue leisure life, tourism is gradually growing, and the home stay industry is also developing. However, due to the short development time and inconsistent form of B&B, there are still many problems in the development of B&B. Through questionnaire survey and modified IPA analysis method, this paper analyzes the homestay tourists’ satisfaction in Tianjin, analyzes the influencing factors of tourists’ satisfaction from the aspects of homestay comfort, service quality, supporting facilities, transportation and entertainment activities, and concludes that service attitude and transportation convenience are the positive factors of homestay in Tianjin, while health, safety and diversity of entertainment activities are the influencing factors that need to be solved urgently, and in view of this situation, the paper puts forward relevant development suggestions in order to promote the development of residential industry in Tianjin.