老年人消费结构及消费升级的影响因素研究

Research on the Consumption Structure of the Elderly and the Influencing Factors of Consumption Upgrading

摘要: 随着中国进入人口老龄化发展的新阶段，老年人成为日益关键的消费群体，占比快速增加。本文利用2018年中国老年社会追踪调查数据(CLASS)，采用二元Logistic回归模型对于老年人消费结构升级影响因素进行分析，结果表明大部分的老人都有发展型消费的倾向，影响老年人消费结构升级的主要因素有基本需求要素、健康状况和资源要素，并且社会网络、技术支持以及信息获取渠道等也是重要影响因素。促进老年人的消费升级需要加大社会支持和政府补贴力度，精准施策。

Abstract: As China enters a new stage of population aging development, the elderly have become an increas-ingly critical consumer group, with a rapidly increasing proportion. This paper uses the 2018 China Senior Social Tracking Survey data (CLASS) to analyze the factors affecting the upgrading of the consumption structure of the elderly by using the binary logistic regression model. The results show that most of the elderly have a tendency to consume developmentally, which affects the con-sumption structure of the elderly. The main factors of upgrading are basic demand factors, health status and resource factors, and social network, technical support and information access channels are also important factors. To promote the consumption upgrade of the elderly, it is necessary to increase social support and government subsidies, and implement precise policies.