大学生超前消费现状及影响因素研究

Research on the Current Situation and Influencing Factors of College Students’ Overconsumption

摘要: 随着社会经济和互联网的飞速发展，超前消费逐渐成为当代大学生满足自身消费欲望的重要方式。本文首先对大学生超前消费现状进行描述性统计分析，利用因子分析提取出对超前消费影响较大的公因子，然后运用二元Logistic模型进行回归分析，探究大学生进行超前消费的显著性影响因素，最终根据相关结论从政府、社会、学校、家庭、个人五个方面提出相关的合理性建议，旨在引导大学生理智消费，帮助他们正视自己的消费行为，避免因攀比、从众等情感动机带来的超前消费。

Abstract: With the rapid development of social economy and the Internet, advanced consumption has gradually become an important way for contemporary college students to meet their own consumption desire. In this paper, descriptive statistical analysis is carried out on the current situation of college students’ overconsumption, and factor analysis is used to extract the common factors that have great influence on overconsumption. Then, binary Logistic model is used for regression analysis to explore the significant influencing factors of college students’ overconsumption. Finally according to the relevant conclusions from the government, society, school, family, individual five aspects of the relevant reasonable suggestions, aimed at guiding college students rational consumption, to help them face up to their own consumption behavior, to avoid due to the comparison, conformity and other emotional motives of overconsumption.