目前我国公益组织的品牌推广困境及对策研究

Research on the Dilemma and Countermeasures of Brand Promotion of Public Welfare Organizations in China

摘要: 随着经济的发展和社会的进步，公益事业的发展逐渐受到公众的关注。然而由于我国公益事业处于起步阶段，我国公益组织的品牌建设仍存在许多问题，本文将探讨我国公益组织的品牌推广困境，并给予相应对策。

Abstract: With the development of economy and social progress, the development of public welfare gradually attracted the attention of the public. However, due to the initial stage of China’s public welfare undertakings, there are still many problems in the brand construction of China’s public welfare organizations. This paper will discuss the dilemma of brand promotion of China’s public welfare organizations and give corresponding countermeasures.