基于民宿点位的旅游目的地信息传播研究

Tourism Destination Information Dissemination Based on B&B Sites

摘要: 旅游目的地的营销和信息传播须借助一定的方式和手段。目前，旅游目的地信息传播的方式复杂多样。“住”作为旅游六要素之一，在旅游目的地信息传播中发挥了重要作用。近几年，民宿逐渐成为推动旅游全面深化发展、转型升级的重要组成部分，对旅游目的地信息传播做出了一定贡献。于此，本文章以民宿点位作为出发点，挖掘其在旅游目的地信息传播过程中发挥的重要作用。本文将以苍南县渔寮风景区为例，运用兰图绘、八爪鱼采集器、ROSTCM6等技术和长尾理论，从认知和感知两个角度出发，围绕资源、环境、活动等维度对渔寮风景区的民宿和旅游资源进行分析，探究渔寮风景区民宿对渔寮风景区信息宣传过程的优点和不足，对存在的问题进行分析并提出相应的解决措施。

Abstract: Tourism destination marketing and information dissemination must rely on certain ways and means. At present, the ways of tourism destination information dissemination are complex and diverse. As one of the six elements of tourism, residence plays an important role in the dissemination of tourism destination information. In recent years, Bed and Breakfast has gradually become an important part of promoting the comprehensive development, transformation and upgrading of tourism, and has made certain contributions to the dissemination of tourism destination infor-mation. Based on this, this article takes B&B sites as a starting point, and explores its important role in the process of information dissemination of tourism destinations. This article will take the Yuliao scenic area of Cangnan County as an example, using Lantu drawing, octopus collectors, ROSTCM6 and other technologies and The Long Tail Effect, to analyze the accommodation and tourism resources of Yuliao scenic area based on the dimensions of resources, environment and activities and from the perspective of cognition and perception, to explores the advantages and disadvantages of residence in Yuliao scenic area during the information publicity of Yuliao scenic area, and to analyze the existing problems and put forward corresponding solutions.